Clear thinking.Better products.

Fouad standing in an ivory overshirt and dark glasses

I’m Fouad, a product designer & builder.

I connect user insight, product thinking, and hands-on craft to make complex experiences feel simple.

Explore my work

0+ Years of experience

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Clients i’ve
worked with

Strategy
Engineering
Thinking

Design
AI
User Experience

01 Selected work

Selected Work

Four projects across retail, AI, payments and research. Each one shipped and measured.

A laptop with a sales chart and two parcels on a lilac platform

RetailE-commerce

#2026

Taager.com Platform Revamp

A merchant web app redesigned around the everyday work of selling online.

A seller holding a phone with a parcel and reply shown as chat bubbles

E-commerceAI

#02

Taager Merchant AI Assistant

Contextual help for sellers while they work inside the platform.

A dark payment card leaning against a parcel with a lime strap

PaymentsE-commerce

#03

Damenkom

Payment and the experience after the purchase.

Three public-source images connected by a lilac thread on a dark worktable

ResearchSecurity

#04

OSINT

Open-source intelligence, told through three public artifacts.

All case studies

“ Reviews

What people say after the work ships.

Sample testimonials. Replace with quotes you have permission to publish.

Fouad made the hardest part of our platform feel obvious. He did the research, drew the flows, then sat with the engineers until it shipped the way it was designed.

Product Lead
E-commerce platform · sample

He is the only designer I have worked with who brings the funnel numbers to the design review. The conversation changes completely.

Head of Growth
Marketplace · sample

Clear thinking, clean handoff, and front-end code we could actually merge. Our velocity went up after he joined the project.

Engineering Manager
Fintech · sample

The bilingual interface system he built is still the standard for our other services two years later.

Programme Director
Public sector · sample

02 How I work

From the first interview to the numbers after launch.

01
Understand

Interviews, analytics and workflow mapping before a single screen is drawn.
02
Shape

Prototypes and system decisions, tested with the people who will use them.
03
Build

Hands-on in code with engineers, so design decisions survive to production.
04
Measure

Funnels and behaviour after launch, feeding the next iteration.

03 About

I’m a product designer who connects strategy, design, and analytics. I turn complex workflows into clear experiences—and follow the work beyond launch, to understand what actually changes.