About
Hi, I’m Fouad.
I design and build products that have to work.
Egyptian senior product designer and builder with a frontend background. I connect user insight, product thinking and hands-on craft to make complex experiences feel simple.
years in product
public-sector and enterprise clients
documented case studies
Design informed by building. Decisions informed by evidence.
My frontend background helps me think through how a product behaves, from interface states to implementation constraints. I work across product thinking, interface design, analytics and implementation, and I stay with the work after launch.
I use tools including Metabase, Mixpanel, OpenPanel and Microsoft Clarity to investigate product performance and behaviour. What interests me is the decision that follows: where to focus, what to test, and what to stop doing.
I also design and build independent tools and products. They give me another way to explore problems and to take responsibility for making something actually work.
01 Experience
Where the work happened.
Sample entries that show the structure. Replace them with your résumé.
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2024 — Now
Senior Product Designer & Design Engineer · Sample Company
Riyadh · Remote
Lead designer for a merchant platform used by thousands of sellers. Owned research, interface design and the design system, and shipped front-end code with the product team.
- Redesigned the seller web app around daily merchant work (see the Taager case study).
- Set up product analytics and weekly funnel reviews with product and engineering.
- Built and maintained the component library in code with engineers.
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2021 — 2024
Product Designer · Sample Studio
Cairo
Designed digital services for government and enterprise clients, from discovery workshops to delivery with external engineering teams.
- Led service design for a licensing and standards portal.
- Introduced usability testing as a standard step before each release.
- Produced accessible, bilingual (Arabic/English) interface systems.
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2018 — 2021
Frontend Developer → UX Designer · Sample Agency
Cairo
Started in frontend engineering and moved into design while still shipping code. Built marketing sites, dashboards and internal tools.
- Shipped production React and vanilla JS interfaces.
- Took over interaction design for internal tools and never gave it back.
02 Principles
How I decide what to build.
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01
Start with the workflow
Screens come last. I map what people actually do, where they wait, and where they give up.
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02
Evidence over opinion
Analytics, interviews and session recordings decide debates faster than taste does.
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03
Build what you draw
A design is a promise. Writing the front-end keeps the promise honest.
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04
Follow through
Launch is a checkpoint. The interesting numbers show up in the weeks after.
03 Toolkit
The toolkit changes with the problem, but the loop stays the same: look at behaviour, shape a decision, ship it, measure it again.
“ Reviews
What people say
Sample testimonials. Replace with quotes you have permission to publish.
Fouad made the hardest part of our platform feel obvious. He did the research, drew the flows, then sat with the engineers until it shipped the way it was designed.
E-commerce platform · sample
He is the only designer I have worked with who brings the funnel numbers to the design review. The conversation changes completely.
Marketplace · sample
Clear thinking, clean handoff, and front-end code we could actually merge. Our velocity went up after he joined the project.
Fintech · sample
The bilingual interface system he built is still the standard for our other services two years later.
Public sector · sample